[He] has stirred up rival distributors and manufacturers by introducing 50 own-label items costing up to a third less than equivalent branded goods (London Times).
Useful english dictionary. 2012.
own-brand — own brandˈ or own laˈbel adjective (of a commodity) carrying the trademark or label of the store that sells it (also noun) • • • Main Entry: ↑own * * * own brand «OHN BRAND», adjective. bearing the name or brand of the store which sells it… … Useful english dictionary
own-label — own brandˈ or own laˈbel adjective (of a commodity) carrying the trademark or label of the store that sells it (also noun) • • • Main Entry: ↑own * * * adj Brit : ↑store brand * * * ˌown ˈlabel [own label] … Useful english dictionary
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